A company is looking for a Director of Web and Organic Strategy to lead and execute comprehensive online and organic marketing strategies, ensuring alignment with business goals and enhancing brand visibility.
Key Responsibilities:
Develop and oversee the web marketing strategy, including website optimization and content alignment with Product-Led Sales
Lead conversion rate optimization efforts through experiments such as A/B and multivariate testing
Execute and enhance organic growth initiatives, focusing on SEO infrastructure and technical site optimization
Required Qualifications:
Experience managing WordPress and/or PHP-based sites is required
7+ years’ experience in technical SEO, including on-page and off-page strategies, and keyword research
5+ years experience with Google Analytics and web metrics reporting
3+ years experience with Google Tag Manager
Proven experience in website migrations, redirect mapping, and linking strategies