A company is looking for a Consumer Marketing Lead.
Key Responsibilities:
Lead and manage execution of integrated cross-channel marketing strategy for consumer acquisition and engagement
Define target market, segments, and addressable audience
Allocate marketing budget for campaigns and report on ROI
Required Qualifications:
8+ years of experience in B2C marketing
4+ years of experience in tech
Experience running high-profile campaigns in a rapidly evolving business environment
Experience owning a marketing budget
Fluency in growth marketing metrics
