A company is looking for a Vice President of Resident Solutions Marketing.
Key Responsibilities:
Support the delivery of an outstanding resident experience via automated and personalized multi-channel marketing communications
Drive automation and operational excellence
Develop and execute direct-to-resident multi-channel campaigns and enable clients to market offers and services to their residents
Required Qualifications:
Bachelor’s degree in marketing, business administration, or a related field
10 years’ experience in consumer marketing leadership roles
Deep understanding of consumer psychology and ability to craft compelling messages for consumer engagement
Experience with data and technology projects to drive automation and personalization
Proven track record in generating demand for consumer products through direct and indirect marketing