A company is looking for a Vice President, Brand Marketing.
Key Responsibilities:
Collaborate with internal teams and cross-functional partners to align brand messaging and initiatives
Lead the development and execution of marketing plans to drive brand growth
Analyze marketing performance metrics, provide insights, and recommend optimizations
Required Qualifications:
Bachelor’s Degree in Business, Marketing, or related field; advanced degree preferred
Minimum of 10 years of brand management/marketing experience in consumer packaged goods industry
Experience in managing agencies/vendors and evaluating creative assets for effectiveness
Strong analytical capabilities with proficiency in consumer research analysis
Proven track record of creating and executing marketing plans that drive consumer engagement
