A company is looking for a VP of Demand Generation in Boston, MA.
Key Responsibilities:
Oversee paid media, SEO, and email marketing channels
Collaborate with product, sales, and web development teams for demand generation goals
Analyze data, conduct experiments, and optimize marketing strategies
Required Qualifications:
12+ years of growth marketing experience
5+ years in a leadership position
Bachelor’s degree in marketing, business, economics, or a technical field
Experience with email marketing and automation platforms
Proven track record in developing and executing A/B tests