A company is looking for a Senior Demand Generation Manager with 5+ years of SaaS marketing experience targeting technical personas in enterprise organizations.
Key Responsibilities
Manage enterprise-grade demand generation programs to achieve lead targets and exceed revenue goals
Develop and optimize account-based marketing and nurture campaigns for high-value opportunities
Collaborate with sales and cross-functional stakeholders to identify growth opportunities and create strategic campaign assets
Required Qualifications
5+ years of B2B digital marketing experience in demand generation and account-based marketing
Experience in building B2B demand generation plans targeting technical personas in the information technology space
Proven experience executing enterprise-grade campaigns across paid and organic channels
Familiarity with marketing technology such as Hubspot, 6sense, and LinkedIn
Experience evaluating campaign performance and presenting actionable insights to leadership