A company is looking for a Senior Manager, Data Strategy to join their Technology team, focusing on enhancing clients’ data insights and performance through multi-channel data projects.
Key Responsibilities
Project manage and own Data Strategy & Analytics tasks for multiple clients, including strategic leadership for end-to-end measurement solutions
Collaborate with technical teams to define requirements for building data models and analytics, and create and implement data taxonomy governance across ad platforms
Coach mid-level Data Strategists, ensuring quality assurance and best practices are in place
Required Qualifications
4+ years experience in a digital media and marketing environment, working with media data
Experience with marketing and advertising technology platforms, including Google Ads, Meta Ads, Google Analytics, Adobe Analytics, and data visualization tools like Google Data Studio, Tableau, or Looker
Proficiency in Excel, Google Sheets, and Google Slides
Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Familiarity with statistical concepts, Mobile Measurement Partners, Google Tag Manager, and data visualization platforms